Using digital painting and augmented reality, Airheads partnered with Snapchat to convert everyday objects into real-life playable games.
How it works:
Take a photo of a building and that building instantly turns into a game of “building Jenga”.
See a colorful wall? Let’s play Paint by Numbers.
Users could also try out the Skeeball Lens, which was accessible through SnapAds and outdoor ads that redirected users to a virtual arcade.