Reimagining Twitch with Airheads

We created a branded extension on Twitch that allowed users to interact and vote on ways to reimagine how gamers play during a 2-hour livestream. That’s right...a game within a game. 🤯️

How it works:

During a live stream, spectators were prompted with a series of questions (or dares) they would vote on that would alter the game play in real time. The questions allowed viewers to be part of the game in play, rather than just be a spectator.