In 2012 Converse debuted their new global brand campaign, “Shoes are boring. Wear Sneakers.”

There are two different ways of living in this world – as a “shoe” person or as a “sneaker” person. Shoes are safe, predictable, and content with conformity. Sneakers take risks, venture out into the world, and make the interesting happen. Sneakers live without reservation or restraint. They are never boring.

Film, print, outdoor and digital executions for this campaign are currently running in over 70 countries, that's led to the brand's best sales #'s ever.

Case Study

Art Director: Roy Torres
Director: Tristan Patterson | Smuggler
Editor: Aaron Langley | Cosmo Street Editorial

Art Director: Roy Torres
Photographers: Magdalena Wosinska, Jason Nocito, Dan Monick
Typography: Mark Sarosi, Roger Bova, Ian Toombs, Roy Torres