In 2012 Converse debuted their new global brand campaign, “Shoes are boring. Wear Sneakers.”

There are two different ways of living in this world – as a “shoe” person or as a “sneaker” person. Shoes are safe, predictable, and content with conformity. Sneakers take risks, venture out into the world, and make the interesting happen. Sneakers live without reservation or restraint. They are never boring.

Film, print, outdoor and digital executions for this campaign are currently running in over 70 countries, that's led to the brand's best sales #'s ever.

Director: Tristan Patterson | Smuggler
Editor: Aaron Langley | Cosmo Street Editorial

Case Study