From Something Negative, Comes Something Positive: A 360° Integrated Campaign

In 1994, Interface’s Ray Anderson had a radical vision for the future that transformed Interface from a carpet company into a worldwide leader in sustainability. Now, over twenty years later, Interface is not only minimizing their impact on the environment, they will soon launch initiatives that will reverse environment damage and have a positive impact on the environment.

Our mission was to let people know that Interface is more than just a carpet company. They are leaders in the environmental movement, and they are turning what was once a negative impact on the planet, into a positive one.

Creative Director: Roy Torres
Animator: Lobo

Case Study