For a lot of people their dreams stay just that, dreams. They keep their home business ideas or awesome side projects in their heads. They don’t know that with a .net their dreams can start to be reality. This campaign explores this transition from dreams to reality, and encourages small business owners and dreamers to get a .net. The campaign extended to social, out of home, digital display, microsite, banners and pre-roll.
The campaign (which was developed in 2017 and extended to early 2018) performed the best it ever has from a brand perspective, as measured by a Kantar Campaign Effectiveness Study. Verisign saw double digit statistically significant lifts in unaided brand awareness, consideration, perception of the brand, and call to action metrics (i.e. increased likelihood to search for and register a .net domain name).
Group Creative Director: Roy Torres
Director: Casey Storm | MJZ
Editor: Jeff Jay | Hero Post
Colorist: Billy Gabor | Company3