FEATURED WORK ✌
Converse: Shoes are boring. Wear Sneakers.
Converse wanted to a occupy a unique space in the footwear/fashion industry, so we developed a unique strategy. Ultimately we asked the world a simple question, “Are you a shoe, or a sneaker?”
There are two different ways of living in this world – as a “shoe” person or as a “sneaker” person. Shoes are safe, predictable, and content with conformity. Sneakers take risks, venture out into the world, and make the interesting happen. Sneakers live without reservation or restraint. They are never boring.
Film, print, outdoor and digital executions for this campaign ran globally in over 70 countries, leading to the brand's best sales numbers ever.
Land Rover: Discovery Sport Launch
Land Rover fans can enjoy two fictional, audio-visual adventure stories by searching the adventures on Instagram. The first story, viewable at @SolitudeInSawtooth, follows the outdoor journey of a young couple as they explore Sawtooth National Forest in Idaho.
Similarly, @BrotherhoodOfWonderstone follows two brothers as they embark on an expedition through Kanab, Utah. In each story, gorgeous landscape photos are seamlessly stitched together to form day-into-night panoseries (similar to panorama but with multiple photos represented) scenes.
Gun Crazy
32,000 Americans die from gun violence every year. Despite that, we live in a culture that glorifies guns. To change the way people look at guns and gun violence, we created a gun filled movie. But the movie was way different from what people were expecting.
We invited self-professed action movie lovers to a screening of a film Gun Crazy, which was billed as the latest big-budget blockbuster. But when they got into the theater, with hidden cameras rolling, they were sickened to see real footage of gun violence, including unintentional shootings, suicides, incidents of domestic violence and homicides.
The message, revealed on screen at the end of the video, is this: "We need to change the way we look at guns. We would be crazy not to."
La Colombe Coffee Roasters
Leading the in-house creative team to support our main business channels. Including our brand, direct-to-consumer sales, hospitality partners, wholesale accounts, 32 national cafes, and various retailers for roasted coffee and ready-to-drink products. Our work, from packaging to episodic content, earned industry recognition for marketing campaigns, social media content (both paid and organic), trade shows, and activations.
Stella & Chewy’s: The Transporters
In 2021, Stella & Chewy’s reimbursed all senior pet adoption fees for the entire month of November in celebration of National Adopt a Senior Pet Month.
Although animal shelters do everything they can to save a pet's life, over 1.5 million pets still get euthanized each year because they simply have no other place to go. Senior pets are the first. This is the story of one man with a plane, and the endless pursuit to rescue all of them.
Verisign: Don’t Let Dreams Stay Dreams
For a lot of people, their dreams stay just that, dreams. They keep their home business ideas or awesome side projects in their heads. They don’t know that with a .net their dreams can start to be reality.
This film series explores this transition from dreams to reality, and encourages small business owners and dreamers to get a .net. The campaign extended to social, out of home, digital display, microsite, banners and pre-roll.
Interface: The Monster That Didn’t Know Was A Monster
In 1994, Interface’s Ray Anderson had a radical vision for the future that transformed Interface from a carpet company into a worldwide leader in sustainability. Now, over twenty years later, Interface is not only minimizing their impact on the environment, they will soon launch initiatives that will reverse environment damage and have a positive impact on the environment.
Our mission was to let people know that Interface is more than just a carpet company. They are leaders in the environmental movement, and they are turning what was once a negative impact on the planet, into a positive one.
Airheads Candy: Bigger Air, Bigger Games
In 2020, Airheads wanted to revamp what the brand stood for: to inspire the world to play more by gamifying everyday moments. We brought this playful mission to life with the campaign "Bigger Air. Bigger Games." which demonstrates what happens to a dull moment when Airheads comes into play. The more you eat, the bigger and more intense the game gets.
We partnered with Park Pictures and director-duo Terri Timely to bring the concept to life.
The campaign aired on national television and online TV networks like MTV, FX and Cartoon Network, as well as preroll on Youtube, Hulu, Instagram and Facebook social channels.
Toyota: Shopping Cart
For the launch of Toyota’s new Rav4 360° camera and height adjustable power liftgate technology, we showed the benefits of using them in everyday situations. Spots aired regionally in the Southeast during the Superbowl.
Coffee Diehards: La Colombe
Powerhouse coffee conglomerates like Starbucks and Dunkin continue to contribute to America's obesity and diabetes problem by producing overly sugared and synthetic ready-to-drink coffee products. Some drinks even reaching 40-50g of sugar, exceeding the daily recommended consumption.
The objective was to convince the most die-hard coffee lovers that no other coffee or canned latte brand comes close to the taste of La Colombe cafe quality coffee, all with almost 50% less sugar.
Under the guise of filming a documentary, La Colombe coffee brought together America’s most diehard coffee drinkers to tell us how much they love their favorite coffee. They were believed to take part in something that didn't exist. Over 300 diehard coffee drinkers from across the country submitted to be in the completely fake documentary, where they would speak solely on their favorite coffee brand and coffee products.
The catch – we swapped our their favorite drink with a delicious La Colombe coffee, all without them knowing.