About Roy:

Over a 15-year career spanning some of the world's best agencies and fastest-growing brands, Roy has developed a rare combination: the craft sensibility of a Cannes-awarded creative director and the commercial instincts of an operator. He doesn't just make work that looks good, he builds the organizations, systems, and cultures that make great work possible at scale.

As Global Creative Director at Pizza Hut, Roy leads creative strategy for an $8.2B system across 110+ markets, partnering directly with CMOs and market presidents to drive culturally relevant, performance-oriented work. He is the architect of Pizza Hut's first landmark global rebrand, spanning brand identity, campaign frameworks, packaging, and retail. The most significant creative transformation in the brand's history.

Before Pizza Hut, Roy served as VP Brand Creative at La Colombe Coffee Roasters, where he reported directly to the CMO and oversaw every consumer touchpoint across 32+ cafés, e-commerce, wholesale, and retail. He led a full overhaul of the brand's visual identity and product line packaging, work that played a material role in building the brand equity behind La Colombe's $900M acquisition by Chobani.

Prior to that, Roy was brought in by the CMO of Stella & Chewy's to build the company's first-ever in-house creative agency, Off-Leash, from scratch. He hired the team, established the creative infrastructure, and led a full rebrand and national campaign that drove annual revenue from $168.7M to $241M in under two years.

The through line across all three: Roy doesn't inherit organizations. He builds them.

Before going in-house, Roy spent a decade at some of the most respected creative agencies in the world: Droga5, Anomaly, Grey, Y&R, VML, and 22Squared, producing award-winning work for Land Rover, Converse, Toyota, and others. His Gun Crazy campaign (Cannes Lions Silver + 3 Bronze, One Show Bronze, London International Bronze) was ranked among the best work of its year and recognized across every major awards circuit. In 2013, he was ranked the #2 Art Director in the USA by Lürzer's Archive.

He is fluent in English and Spanish, is currently based in Dallas, Texas.